How to make a culinary video go viral: the insider’s guide

With 12 million followers on social media, Sam Way, better known by his username @Samseats (which includes ASMR noises), is one of the most popular YouTubers in the world.

When he began his profession, Sam Way had no intention of becoming a chef or a social media star. Still, he started vlogging about his love of food and swiftly attracted millions of followers worldwide.

Since he has been so successful, how long does it take to generate a 60-second video? What you learn here may astound you.

Sam, a 23-year-old office worker who became a celebrity chef, has always enjoyed cooking. Sam was also encouraged by his parents to get engaged in the kitchen. In his early years of cooking, he learned how to prepare an excellent bolognese and poach an egg.

Soon, he was cooking as much as the others were. When I first started cooking, I learned everything from how to bake bread to how to make sauces.” While the Oxford native’s love of cooking had turned into a hobby, he didn’t see it as a way to make a living. However, finding a career that he genuinely enjoyed proved to be a challenge.

When I finished high school, I had no A-levels and never went to college. ” I concluded that my best course of action was to follow my own.

“I got a job in real estate — dealing with estate agents and doing a lot of cold calling. After six months, I realised I no longer wanted to do the work. It’s a great industry but wasn’t meant to be mine. This is not the type of job I should be doing.”

When Sam decided to work in the hospitality industry, he was worried that he wouldn’t be able to find work because he lacked the necessary credentials and expertise. When writing my CV, I could only write “I’m enthusiastic about cooking” many times. “I started posting [cooking] videos online to develop a portfolio… to show potential employers what I could accomplish.”

Sam had to reevaluate his plans when his one-minute videos became an instant hit. In just a few weeks, I got 100,000 views on my videos. With millions of views, it exploded in popularity.

At that time, I began to consider it as a career option.

“At this point, I wouldn’t trade it for anything.” I’m having a great time. As a travel agent, I get to see and do so much and meet so many outstanding individuals. However, becoming a content creator was never a goal of mine.

Sam’s video success is based on the following:

See how Sam’s kitchen is set up from the inside.

Try counting the number of shots in one of Sam’s videos on TikTok or YouTube as a challenge. Most people will give up after the first 50 shots since there are so many. Despite this, the recipes are straightforward to follow. Does he, then, employ a large crew to film and edit his videos using high-end technology? No, I wouldn’t say that.

For every small video I make, I do it entirely by myself. On my phone, of course. Initially, I used random objects to support my phone, but these days I use a tripod with a phone attachment. My studio lighting has since been upgraded, but it all worked out.

Hundreds of pictures are painstakingly put together in each video. Sam’s signature style was born out of necessity because of the recipes. You have 60 seconds or fewer to do the dishes to fit everything in. ‘How am I going to do that?’ you ask. “It must be brief and to the point.”

The audience like his fast-paced flicks as well. As a result, you’re more likely to scroll past if you don’t grab their attention immediately. If you want to capture the audience’s attention, you need to make sure they can understand and make sense of what you’re saying.

Even while Sam had no official expertise in food preparation, he also had no formal training in video editing – his only experience was creating videos of his vacations as a memory. On the job, he picked up the skills he needed to succeed. You can tell a huge difference in the quality of your editing when you look at your early videos and compare them to what you’ve done now.

The sounds accompanying each scene, whether it’s a lid being opened or the sizzle of something frying in a pan, have added to the attractiveness of his videos, gaining him a following of devoted followers.

He’s quickly established himself as a fan favourite in the world of food ASMR. Several of his films can be seen on ASMR YouTube collections, and he’s started to utilise the hashtag ‘ASMR’ in the titles of his videos.

Because of the many details involved, it takes a lot of time to put together each social media post for a film. For each 60-second video, Sam says it takes him around three or four days to produce, and he shoots them in his kitchen, not a studio. “I expect to spend at least a day outlining and testing the various aspects of the project. I need to undertake extensive study since I love cooking international dishes, and I want to ensure that I’m not copying anything. It will also be necessary for me to procure the required materials and equipment.

A day or two of filming is expected. A day in the kitchen would certainly be enough time, but shooting requires me to move the camera and re-shoot the scene constantly. I don’t help myself since I enjoy making elaborate dishes in the kitchen. Then comes the day of final editing. “It takes a long time.”

Sam also produces longer videos for YouTube, allowing him to delve into greater depth. However, these are shot independently and delivered more quickly because of the reduced amount of editing required.

leave a reply