A logo has the power to impact people and change their opinions, either for the positive or negative, about their brand. It seems like an easy task but there are many things you should be aware of before you start. After all, it is the first thing people will notice about your brand and relate (or not!). It involves a lot of research work, knowledge and forward planning.
If you want to create a logo for free, you are at the right place. Continue reading to know more about it.
How to create a logo?
Things you should know before creating a logo are:
- Know your brand: You need to have a clear vision of the goal and vision of your brand. You need to create a logo in such a way that it speaks about it.
- Market research: Do a thorough research on your competitors, the types of logo that you can create.
- Type of logo: Decide on which type of logo you want. But first, you need to identify your brand design style and requirements to do so.
- Choose your logo style: Colors and fonts: These things seem to be silly, but they play a very crucial role in making your brand logo recognizable. Spend some time until you get the one which fits your brand the best. You cannot miss out on the minute details. Choose them wisely.
- Keep it short and simple: Your logo should be easily readable from afar. It should be attractive and eye catchy.
- Ask for suggestions and feedback: Before launching it or changing it, do take feedback and suggestions from your friends and family.
Steps to create a logo for free on Namecheap
Steps to create a logo for free are given below:
Step 1: To create a logo for free, click on the link https://feedhour.com/rsds given here.
Step 2: Write your brand’s name in the search bar.
Step 3: Choose a style you like the most. Next, choose the colors for your free logo.
Step 4: Add your company’s slogan. This step is optional and can be skipped.
Step 5: Choose your favorite icons. (Up to 3)
Step 6: You can choose a template of your choice and also customize it by changing the color, adding icons and more.
Step 6: Download, save or share your logo design!
Types of logo
There are seven types of logo, as given below:
1. Worldmark or logotypes
The whole brand identity depends on the text of the logo- its style, fonts and colour. They are considered to be one of the best and most commonly used logotypes specially for start up businesses since they are simple and easy to read. Examples of Worldmark or logotypes are, Google, Coca cola, Kia, Subway, etc. KIA initially had an emblem logo but later updated it to a Worldmark logo.
2. Letter marks or monogram
If the brand name is long, then the acronyms may be used to make up a brand logo which is referred to as Letter marks. The only drawback here is that it may not work too well for upcoming brands who want to create their brand awareness. A few examples of brands that have used Letter marks are, H&M, CNN, BBC, etc.
3. Brand mark or pictorial mark
These logos have been reduced to their symbolic meaning and do not contain any text. Let’s take the example of Apple. It has done a great job by making their logo symbol the same as their brand name. Few of the famous brands that have a Pictorial mark logo are; Starbucks- It had a logo of symbol with text when it came out. As it gained recognition, it reduced it to the symbol only. Similarly, Twitter and Target did the same. One drawback of this type of logo is that your brand needs to be popular to be recognized.
4. Combination mark
If you cannot think of the perfect text logo, or a symbol logo or even an abstract form, don’t worry. We’ve got just the perfect type of logo for you. Yes, Combination mark logos are what you’re looking for. They give you freedom to experiment with ideas and explore your creativity. Many brands such as Taco Bell, Domino’s Pizza, Pizza Hut, etc. have a combination mark logo.
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5. Abstract logo marks
Created using abstract geometric forms and elements, these are very unique logos and are very easy to recognize. One major drawback of this type of logo is that your brand needs to be popular so people will be able to recognize your brand. Few examples of this type of brand logo include- Pepsi, Air Bnb, Adidas, etc.
6. Mascot logo
Mascot logos consist of a drawing of a real or an imaginary person, or even a non-human entity and are fun, vibrant and positive. They make people feel connected with the brand. They can most often be seen on food and beverages brands for example, Pringles, Cheetos, KFC, etc.
7. Emblem logo
Logos that are made up of text, shape and symbol are referred to as Emblem logos. These are pretty common especially in designing logos for universities, government agencies, etc. They make your brand logo look traditional yet professional. It gives the logo a very mysterious and rich look. A few examples of brands that have used Emblem logos are Harvard, Yale and even NASA.
Conclusion
As seen, a logo has a very powerful impact on people. Thus, it becomes very important for a brand to create the perfect one by laying their foundation for their brand identity in a unique and simple yet effective way.
Now that you know the logo making process, the guidelines and things to keep in mind, here is the link from where you can create a logo for free from Namecheap. To get more details visit our official website Feedhour.