The style and execution of your website’s aesthetic should reflect the values and energy of your brand. Building a brand begins with defining the details that guide your decisions when designing your website. For fashion specially, it is important that you display your personal style and the fact that you KNOW what you are talking about. In this blog, Feedhour will help you figure out what fashion design templates you can use to make sure that your website is a hit with customers.
Things to keep in mind before making Fashion Design Template using Squarespace-
![Things to keep in mind before making Fashion Design Template using Squarespace](https://feedhour.com/wp-content/uploads/2023/09/things-to-keep-in-mind-before-making-fashion-design-template-using-squarespace-6516a4b02f963.webp)
1. Adapt to trends and seasons.
Keep an eye on fashion trends and consider changes based on the types of clothing that are currently in season and popular or coming soon.
2. Profit margins and prices.
Think about your pricing strategy and gauge if it meets the profit margins you want to achieve. When determining your pricing structure, you also need to consider costs associated with sourcing, manufacturing, marketing, and overhead.
3. Fashion Printed on Demand
If you are new to the world of fashion, you should consider print-on-demand clothing. Print-on-demand garments are shipped via dropship. This means you can offer products that are stored, printed and delivered to the customer by a third-party order fulfillment provider. You create a design, but you don’t have to produce, store or ship the items yourself.
4. Catchy Visuals and Graphics to describe your product
Fashion is a very visual industry, so a successful fashion website must have a visually appealing design and high-quality photos. Professionally taken product photos are essential for your online shop. Shoppers want to see images that authentically represent the products they will receive in their order. In addition, well-taken product photos prove your professionalism and reliability.
You can hire an outside photographer or company to take great photos. Alternatively, you can take valuable product photos yourself using your smartphone.
How to Make Fashion Design Templates-
![How to Make Fashion Design Templates](https://feedhour.com/wp-content/uploads/2023/09/how-to-make-fashion-design-templates-6516a5aa3c54b.webp)
1. Choose the Right Template
If you are looking for a clean and minimalist model, you can take a look at the Anice model or maybe you need a Reseda model for a more artistic look. If your brand’s style is loud and edgy, you might prefer a flashier and more colorful fashion design template. The Galena model would be a good starting point.
You can also create a custom template from scratch using Squarespace Blueprint. Each fashion design template is fully customizable, allowing you to customize the website design to suit your aesthetic and needs.
2. Add Pages
Gauge what you want to communicate to potential customers. Include details that will stay relevant to your website like styling ideas, accessorizing tips, etc. In addition to the shop page and the homepage, the following pages can often be found on fashion sites:
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Blogs
They are perfect for promoting your brand. A blog can be a powerful tool for expressing your opinion about the fashion industry or sharing inspiring fashion and business updates. This also helps you rank for relevant keywords so new customers find you on search engines.
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About us
This page can give you an idea of who you are as an individual or company. Use this space to share what you stand for, your mission and your journey.
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FAQs
Once you start your business, you may encounter common questions from customers. Include those queries in your FAQ page to make it easier for website visitors to find information quickly and save customer service time.
1. Color Palette and Typography
Choose a color palette that reflects your brand’s personality and the products that you are including. Use these colors consistently across all elements of your website such as headers, buttons, and backgrounds.
2. Visual Matching
There are a few details that matter when designing a website. Coherence and seamlessness are perhaps the most important ones. Choose fonts that match your brand’s tone. Further, the logo should be placed in the header of your website to increase brand awareness. If your brand has other elements associated with it, such as icons, patterns, or symbols, you can use them to add a unique touch to your design. Apply consistent filters or editing styles to your photos to ensure a seamless look.
3. Connect your Payment Processor
In order for customers to pay for your products, connect a payment processor to your e-commerce site. You can use Squarespace as a payment processor for in-person sales through the Squarespace app, but ensure to add modes such as Autopay too.
4. Add your Products
Fashion websites most likely sell physical products. When you create individual products, you typically add the product name, price, availability status, upload product photos, and create a description for each product. You can also define product variants like colors and sizes.
5. Loyalty Programs, Subscriptions and Gift Cards
Squarespace also lets you sell subscriptions and gift cards. Subscriptions can be useful if you sell products that need to be replaced or if your fashion brand regularly runs sales and product launches. Subscribers generally engage more with your brand because they have a vested interest in getting value from their subscriptions.This is also an effective way to forecast incoming revenue if you know you have a certain number of consistent subscribers from month to month. You can also start loyalty programs so your regulars could benefit from them.
Conclusion
Fashion design templates can be a good way to elevate your websites and attract more customers to your brand. You can make quick designs with the existing fashion design templates on Squarespace or create a new one. You can also make use of the tools that Squarespace offers to you to have an efficient process. Check out these steps given by Feedhour before heading to make your website.